Digitizing the Classic Game of Bridge
Client: Swan Games | 2021 | UX, UI
We were a team of 2 designers and a PM, my role included primary and secondary research, initial concepts, wireframing, setting up visual language and UI.
Context
The project was done in 2019 while I was working with f1studioz, Bangalore. The project focused on a card game called Bridge.
Bridge is a popular card game that is played with a standard deck of 52 cards by four players divided into two teams. The objective of the game is to score points by winning tricks and fulfilling certain bidding contracts.
The project focused on building an online platform for gaming, the brand website and a learning module. This module was designed to provide Bridge players with educational resources to enhance their skills through access to industry experts. Learning materials, including articles, videos, and interactive live sessions, all aimed at helping them improve their understanding and proficiency in the game of Bridge.
Role
I was part of primary research with business stakeholders, turning user data into insights, exploring competitors, mapping out user journey and visual design.
User Journey
Mapped out a seamless user journey where players could easily navigate from signing up to gameplay.
Exploring Competitors
Researched competitors like Bridge Base Online, Ok bridge, FunBridge, etc. focusing on delivering a more intuitive interface and enhanced educational content to stand out in the market.
Wireframes and Prototypes
Created low-fidelity wireframes to define user flows for gameplay and learning modules, followed by interactive prototypes to test and iterate the user experience.
Exploring Visual Language
We presented clients with multiple visual directions along with themes so a user can have some sort of personalisation options available during gameplay.
Landing Page Design
Post designing the gameplay we took a similar theme with the brand and designed the website for Swan Games.
